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SOCIO RESEARCH & REFORM
FOUNDATION (NGO) - SRRF, NEW DELHI
IN PARTNERSHIP WITH DEEPALAYA, NEW DELHI
ORGANIZES
TRAINING PROGRAMME ON SETTING UP /
STRENGTHENING SPONSORSHIP UNIT FOR RESOURCE MOBILISATION
At Indian Social Institute, 10
Institutional Area, Lodi Road, New Delhi 110003.
Day 1 (Monday, 13th
September 2010)
|
Time |
Topic |
Responsible |
|
09.30 AM 10.00 AM |
Tea /
Registration
|
SRRF Admin. |
|
10.00 AM 10.30 AM |
Welcome/Changing Context
of Resource Mobilization |
Vijay Sardana
|
|
10.30 AM 11.00 AM |
Strategic Use of
Sponsorship & Types of Sponsorship |
T. K. Mathew
|
|
11.00 AM 11.15 AM |
Fellowship &
Tea |
|
|
11.15 AM 12.15 PM |
Appreciative
Inquiry for Resource Mobilization |
Dr.Neena
Verma
|
|
12.15 PM 13.15 PM |
Opportunities for
Tapping the Resources |
Gen. Surat
Sandhu |
|
13.15 PM 14.00 PM |
Fellowship /
Lunch |
|
|
14.00 PM 14.45 PM |
Participants
Expectations |
Subhash
Mittal / Sudha Parthasarthy |
|
14.45 PM 15.30 PM |
Essential
Features of Sponsorship (1) |
Sudha
Parthasarthy
|
|
15.30 PM 16.00 PM |
Fellowship /
Tea |
|
|
16.00 PM 16.45 PM |
Essential
Features of Sponsorship (2) |
Sudha
Parthasarthy |
|
16.45 PM 17.00 PM |
Framework for
Resource Mobilization Exercise |
Vijay Sardana
& Sudha Parthasarthy |
Day 2 (Tuesday, 14th
September 2010)
|
Time |
Topic |
Responsible |
|
09.30 AM 10.00 AM |
Recap of day
1 (13th September 2010) / Feedback |
Vijay Sardana &
Sudha Parthasarthy |
|
10.00 AM 11.30 AM |
Resource
Mobilization-Accountability/ Transparency, Taxation &
Tax Exemptions |
Subhash
Mittal & Deepak Bansal
|
|
11.30 AM 11.45 AM |
Fellowship / Tea |
|
|
11.45 AM 12.30 PM |
Resource
Mobilization & Community Foundations |
Dr. P. Nayak,
SICP
|
|
12.30 PM 13.15 PM |
Resource
Mobilization Exercise in Groups |
Vijay Sardana/
T. K. Mathew / Sudha Parthasarthy |
|
13.15 PM 14.00 PM |
Fellowship /
Lunch |
|
|
14.00 PM 15.00 PM |
Group
Presentations in Plenary Session |
Vijay Sardana/
T. K. Mathew / Subhash Mittal / Sudha Parthasarthy |
|
15.00 PM 15.30 PM |
Fellowship /
Tea |
|
|
15.30 PM 16.30 PM |
Challenges in
Resource Mobilization Panel |
Vijay Sardana/ T. K. Mathew / Subhash Mittal / Sudha
Parthasarthy / Deepak Bansal
|
|
16.30 PM 17.00 PM |
Feedback /
Way Forward / Closing Session |
|
|
17.00 PM 17.30 PM |
TEA |
|
Day 3 (Wednesday, 15th
September 2010)
|
Time |
Topic |
Responsible |
|
09.30 AM 10.00 A.M |
Brief recap of the previous 2 days |
Vijay Sardana & Sudha Parthasarthy |
|
10.00 A.M 10.45 A.M |
Introduction of Core Work Areas by the Participants &
Further expectations of the Participants |
|
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10.45 A.M 11.15 A.M |
Tea Break |
|
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11.15 A.M 12.15 P.M |
Product Development for Sponsorship Different kinds of
products, sponsorship options and their
costing |
Sudha Parthasarathy |
|
12.15 P.M 13.15 P.M |
Preparedness for Sponsorship Developing MIS System
Developing system of Accounting |
Sudha Parthasarathy
Joseph K.S |
|
13.15 P.M 14.00 P.M |
Lunch |
|
|
14.00 P.M 16.30 P.M |
Developing Systems for Sponsorship Communication
·
Case History/Project Profile format
·
Acknowledgement and receipt formation
·
Regular communication format e.g. term
letter/progress report/project reporting format
·
Gift acknowledgement format
·
Renewal/Reminder format
·
Other Communications
|
Sudha Parthasarathy |
|
16.30 P.M 17.00 PM |
Open House |
|
Day 4 (Thursday, 16th
September 2010)
|
09.30 A.M 10.00 A.M |
Recap of
previous day |
|
|
10.00 A.M 11.30 A.M |
Marketing Sponsorship
·
Kinds of sponsorship packages available
·
Finding the right supporter
·
Agency, Trust, Foundations, Institutions
o
Corporates
o
Educational Institutions
o
Individual donors
·
Tools for Marketing
o
Website
o
Presentations
o
Publications |
Sudha Parthasarathy |
|
11.30 A.M 11.45 A.M |
Tea Break |
|
|
11.45 A.M 13.15 P.M |
Relationship Building
Ψ
Feedback Mechanism
o
Promptness of communication
o
Training of field staff
o
Frequency of Feedback
|
Sudha Parthasarathy |
|
13.15 P.M 14.00 P.M |
Lunch |
|
|
14.00 P.M 16.00 P.M |
Ψ
Sponsorship Servicing / Relationship
Building
Ψ
Personalized and prompt communication
Ψ
Greetings on Special Occasions
Ψ
Field level Monitoring System
Ψ
Regular updates to Donor
Ψ
Ensuring Accountability |
Sudha Parthasarathy |
|
16.00 P.M 16.30 P.M |
Open House |
|
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Day 5 (Friday, 17th
September 2010) Field Visit |
|
9.00 A.M |
Departure for Deepalaya Projects
(Deepalaya School Sanjay Colony, Vocational Training,
RJRN Deepalaya School)
Ψ
Introduction to Project
Ψ
How sponsorship is Managed
o
Case Histories identified
o
Communication with Sponsorship Department
o
Handling donor visits
o
Monitoring regulations |
|
|
13.00 P.M 14.00 P.M |
Lunch |
|
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14.00 P.M 15.00 P.M |
Feedback on visit from participants / Disperse for the
Day |
|
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Day 6 (Saturday, 18th
September 2010) |
|
09.30 A.M |
Catch up |
|
|
10.00 A.M 11.30 A.M |
Presentation
by the groups on Field Visit |
|
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11.30 A.M 11.45 A.M |
Tea Break |
|
|
11.45 A.M 13.15 P.M |
Setting up of Sponsorship Desk
KSAs for staff
KRAs for staff
|
Sudha Parthasarathy |
|
13.15 P.M 14.00 P.M |
Lunch |
|
|
14.00 P.M 15.00 P.M |
A quick run
through of the previous 5 days |
Sudha Parthasarathy |
|
15.00 P.M 15.30 P.M |
Question
Answer session |
Sudha Parthasarathy |
|
15.30 P.M 16.00 P.M |
Concluding
Remarks and Felicitations |
VS/TKM/SP/SM/DB |
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